Channel 4 have announced the launch night schedule for the sixth series of Big Brother today, on a day which has also seen a new advert for the show filmed in East London.

A 1hr 15min launch show will be presented by Davina on Friday 27th of May at 9pm, followed an hour and ten minutes later by BBLB at 11:25pm, giving a more in-depth look at the house and new housemates as they experience their first few hours inside the all-new house.

Live streaming direct from the house will run from 1am until 4am on Channel 4 (of which no doubt some of it will be sleeping - even on the first night, as they always seem to want to get an early night after their hectic day), and there's constant live streaming on E4 which will presumably start as soon as they set foot inside the house.

Eye eye what's going on here then? An advert!
Big Brother fans were asked to text their details to a special mobile number recently, and 1000 people were picked at random to go to the filming of a Big Brother advert in Brick Lane - the heart of London's East End.

Lucky participants were told to chose a box and stand on it, whilst being filmed from high above in the sky by a TV camera which was towering over the carpark on a crane-style platform.

However that wasn't all of it - inside some of the boxes were prizes, ranging from a Golden Ticket which gave VIP access to every Live show during the series including the final night, to t-shirts and masses of TV/DVD combo systems for fans to watch the series on!

The advert is expected to air on Friday 13th on Channel 4.

See photos from the event and people walking away with £1000's of electrical equipment at http://bigbrother.digitalspy.co.uk/article/ds7594.html