Celebrity Big Brother Shopping channel has launched - well, as a mini task anyway.

Housemates have each been given a made up prop (and they clearly had very little effort put in to making some of them. Blue Peter sticky back plastic springs to mind) and have been told they will need to speak about it for a minute.

They have to give their endorsement to the product, which includes a silly made-up name which Big Brother has given to each of the products such as a "flangeshifter".

Suprisingly the housemates are standing in various parts of the house rehearsing their script as they think it up - something that you'd not expect some of them, especially Jeremy, would really need to do. Surely it's not that hard to talk about something in the style of a shopping channel, for only 1 minute?

The Eye thinks all you'd need to do is talk about what it's made out of, the colours, the shape, and re-itterate pointless facts a couple of times repeating what you've said in a slightly different way a couple of times... how can that be difficult?

It'd seem this is a fool-proof task which the housemates simply can't lose, and must have been thought up at the last minute to try and give the housemates a reward tonight after Kenzie flopped at his secret camera task.

Task passed!
Housemates have passed the Big Brother Retail Channel task, by all managing to present a 1 minute infomercial in the diary room, and shown on the plasma screen by the sofa's.

Big Brother will give the housemates a reward later this evening.